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George Schlesinger
CREATIVE DIRECTOR | DRM SPECIALIST
Playfulness meets product storytelling for a flagship launch.
As my first project at Google before moving to Nest, I led the writing and storytelling for the Pixel 4 launch—the flagship phone on the mobility vertical. With a myriad of stakeholders involved, it was crucial to ensure that the content didn’t become too product-centric or dry. As lead, I advocated for a playful, human tone that always appeals to emotional benefits.
The page became the focal point of 2019’s fall launch, the last big Google event before COVID. Additionally, it was recognized as a Site of the Day.